The Reverse Impact of Social Media Influencing

The 21st century or rather the century of technology is obsessed with publicity and getting famous/noticed on platforms such as Instagram, Facebook, and Twitter. So, people these days rather than living in a real-world live in a virtual one and basically everything they do should be something ‘postable’.  Made lunch? Why not Instagram it? Worked Out? Should definitely post about it and this insane attachment to social media has given birth to our topic of discussion, ‘Influencers and their impacts.’

Through social media, gaining publicity has become easy because if you do something even a tad bit extraordinary and put it up on social media it will go viral overnight. For example, if you do a cool dance on TikTok, it becomes a trend and you get noticed. Likewise just showcasing your talents such as drawing or singing too can get you famous. An influencer is a person who has the ability to influence others and on social media people that go viral as mentioned earlier get a large fan following and then the audience is influenced by their life and the things they do. While being influenced is not really wrong in itself people need to be able to distinguish between what they see and what the reality is.

Social media influencers show their lifestyle to their audience, they show how their day goes, how much fun they have on vacation, and how they enjoy their lives which makes normal viewers think that their life isn’t worthwhile and that it’s nothing but boring. What people don’t realize is that those influencers only choose to show the world the good parts of their lives and although it may seem as though they aren’t hiding anything from the audience it’s not the truth. Influencers are never truly transparent about their lives since they need privacy too.

Social media influences differently and more often than not it has a negative effect on mental health because people want to attain that ideal life their influencers have. People compare their lives with those influencers and worry that they won’t be able to be as successful because to them the fantasy the influencers have created is something unachievable which makes them think they are a failure in life.

Influencers may be selfish too for they are the online marketing tools. For the sake of earning money, they advertise certain things, and because people tend to believe such influencers and what they advertise they buy even the worst of products. So people fall into a false trap and make a fool of themselves.

Influencers are the type of people who first raise their voice against problems such as body shaming then go on to advertise products such as appetite suppressants for flat tummy which may probably be really harmful. So do we follow these influencers or not is the real question.  Having a role model to look up to and to aspire to be like is great but only when you are able to realize that there is a difference between what they show and what reality is . We need to choose what to take from influencers, for example, we can look up to them for their determination or their ideologies but at the same time, we need to be aware that there are things that we should ignore like being influenced by their habits such as doing drugs just because it looks cool on screen.